Part X - Other FREE marketing resources for your Web site
I have discussed several marketing issues so far in this Web Development Series. If you haven't determined it so far, marketing is a never ending process that will pay back in the long run. As I've said in previous issues, there are virtually endless FREE marketing tools on the Web. In the last issue of Vision News, I discussed how to take advantage of the FREE search engine registration process. In this issue I will discuss various other FREE resources. Do not think these are the only resources available, there are far many more FREE Web Site marketing options out there than I will list in this short article. This article should get you thinking of the possibilities, so that you can venture out on your own and look for others.
Part IX - The top search engines and how to register your site with them.
After working many hours on creating the best site on the Internet, you are just itching to show it off to the world. You start by reading Vision News Vol. 2, No. 4 on Marketing Basics which includes a short section on Search Engines. However, after reading it, you don’t know where to begin. In this issue I will walk you through the basic steps of registering your site in the top 9 search engines. Each engine is a little different so you will want to read the "How to Sections" at each of their locations. The most different is Yahoo, which doesn’t follow the standards of the rest. I will include a short section at the end for Yahoo which is really an index with search capabilities. The basic steps for the others are as follows:
Part VIII - Front Page Nuances
In the last issue we went over the basics of Front Page Explorer and Editor. This week we will take a look at some of the nuances that make Front Page frustrating to use. These nuances can be especially frustrating for those who have some knowledge of HTML coding and try to force Front Page to do what that think it should do. As I indicated last week, it is important that you understand Front Page rather than fight it.
Part VII - Front Page Basics
There are many programs out there that do admirable jobs of creating Web documents (see any shareware location listed on the links page at http://www.visiontm.com/index.php?option=com_weblinks&Itemid=23 ). Microsoft Front Page can certainly create and edit web page content as well. But the real strengths of Front Page lie in it's ability to create, update and manage Web Sites. What's the difference you might ask? This is what we will discuss in this segment of Web Development. For our discussions, all references to Front Page will be the 97 version, as this has the largest installed base. The 98 version should follow the concepts fairly closely and we will get in to specific 98 topics (like forms to e-mail) in a later issue.
Part VI - Marketing Concepts
This week I am going to give you a brief overview of web marketing concepts. Many of these topics will require much greater depth in future issues, but will get you started on the topics. The good news about marketing on the Internet is that much of what you do will be absolutely FREE. The bad news is that it can be a very time consuming task. Any time spent will pay back in increased visits to your web site. Each visit brings with it the potential to make a sale or show off your site.